Luxury Swiss skincare brand, La Prairie has just opened a counter at Woolworths Sandton City – but it’s so much more than just a counter. There’s something to be said about this brand that’s managed to preserve its more traditional definition of luxury when other luxury brands are launching more affordable and accessible offshoots.
So, what can you expect from the new counter? Seeing as La Prairie prides itself on what the brand calls ‘Swissness’ or, in other words, sleekness and elegance with a bit of mystery, you can’t help but feel like you’re playing the role of a wealthy, stay-at-home mom from a ‘90s movie when you’re perusing the counter … you know, the kind clad in cashmere with a perfectly cut bob. The ornate outer packaging that looks like it could be in an art gallery is just the beginning – the real luxury can be found inside the gorgeous jars and bottles.
When one thinks of La Prairie, the first thing that comes to mind is caviar. The brand capitalised on this intriguing ingredient back in 1987 with its debut caviar product, Skin Caviar Dermo Beads – beautiful caviar-like beads containing caviar extract that give skin a boost and help to renew its texture. With a focus on innovation and skin science, La Prairie has since expanded into a whole caviar collection that you can now shop at Woolworths Sandton City, including a body cream, a sleep mask and even a cushion compact foundation.
As for our favourite La Prairie products? The Skin Caviar Luxe Cream Sheer (R7,890) is a rich face cream in a sheer formula that every woman should have in her skincare collection. Reminiscent of a silky vanilla yoghurt but with a floral scent, it hydrates, plumps and firms your skin without feeling heavy. You won’t believe that a product so weightless can be so super-effective. We recommend using it as a day cream under your make-up or as a night cream in the summer months. If you’re not into fragranced face creams, this might not be for you though.
Another must-have in your anti-ageing routine is the Cellular Radiance Night Cream (R11,410), a beauty splurge for the face and décolletage, which ages faster due to sun exposure. Let’s be honest … gravity works against us ladies! While your body rests, this intensive nighttime treatment does its magic – it renews the skin, replenishes hydration and restores a natural glow. The secret is a moisture-binding complex of perfecting and anchoring peptides combined with mica and liquid crystals. Enveloping your skin in this night cream is the definition of utter luxury … all you see is pure radiance.
Last but not least, we can’t live without the brand-new White Caviar Eye Extraordinaire (R8,500), which is basically a filter in a jar. Not only is it effective in brightening and lifting the skin, you’ll also be amazed when the wrinkles under your eyes nearly disappear within four to eight weeks. This rich eye cream also nourishes and comforts with deep moisture and does wonders at fading brown spotting under the eyes. Even if you don’t have pigmentation, you’ll appreciate the soft glow that comes from using it morning and night.
Sure, La Prairie is pricy (to put it lightly), but we like to justify it as being an investment in your skin. Trust us – when you see the results, you’ll agree that the brand is more than just flashy bottles for the uber-wealthy. You may even be willing to break out your highest limit credit card for more … don’t say we didn’t warn you!
Woolworths Sandton City, 83 Rivonia Road, Sandton
011 290 1011